Ad hoc Research

We have assisted games companies on every step of the way from the initial concept development through to targeting marketing campaigns and assessing demand for sequels.

We can support:

Concept Design

testing ideas and alternative concepts

Development

which ideas work best - excite your audience

Positioning and Testing

what competition will your game face - who is likely to play it and why - what impact will design changes have on its appeal

Marketing

who is your best target audience - what are the key messages to get across - how well are your Ads working - what's the buzz

Release and Post Launch

who has bought the game - what do they think of it - interest in DLC

Sequel Planning

what are the key values of the brand - what must be preserved what needs to change - be refreshed