Each of these reports may be purchased individually - they will cover one wave of data published in July and December each year.

Full Industry insight at your fingertips:

  1. Market Sizing
  2. Gamer Attitudes and Behaviour
  3. Games Brand Tracking

What You Get:

  • Power Point Insight Reports to help you to interpret the information provided
  • Interactive Excel system delivering all the data in an easily examined format
  • Insight Windows covering a specific audience group e.g. French Gamers

Price for each report

TBC for 2019

Contact Iain Gibson about this product:

iain.gibson@arkenford.co.uk
01483 510 310
Market Sizing

Full data and insight into the Volume and Value of the European Games Industry (UK, Fr, D, I, E). The pattern of spend by system and type of purchases presented against a full profile of European Gamers.

Demographics and Profiling
(Sample: European Population aged 6+)
  • Gender and Age
  • Nationality
  • Income and education
  • Systems Played
  • Systems Spent on
  • Gamer Commitment (hours and spend)
  • Information Group (Opinion Leaders - Followers)
Spend
(Sample: European Population aged 6+)
  • total spend digital and physical
  • on which systems
  • via which channels/types of spend
  • including subscription spend, and
  • system purchase intentions
  • by socio-demographics and gamer profiles
Gamer Attitudes and Behaviours

All you want to know about gamer behaviour among the 40% of Players who have actually spent money on games in the last 12 months.

Demographics and Profiling
(Sample: European Population aged 6+)
  • Gender and Age
  • Nationality
  • Systems Played
  • Systems Spent on
  • Gamer Commitment (hours and spend)
  • Information Group (Opinion Leaders - Followers)
Gamer Attitudes & Behaviour
(Sample: all gamers spending money on games)
  • hours of play
  • systems used
  • types of game play (multiplayer/ single player)
  • motivations for play
  • market segments
  • interest in esports and VR
  • YouTube and Web Site use
Games Brand Tracking

All the latest performance data for nearly 200 top game brands each year

Games Brand Tracking
(Sample: All gamers spending money on games)
  • Unprompted 'Hot lists'
  • Awareness and Play of 200 tracked titles
  • Versions
  • How obtained - pre-orders
  • How long played
  • How played single/multi/online/in room
  • System Used
  • DLC bought
  • Rating of the game
  • Competitor titles
  • Perceptions of the game
  • Features liked
  • Motivations for play

Want to talk about:

Any of our products:
Speak to Iain Gibson
01483 510 310
iain.gibson@arkenford.co.uk
Ad hoc qualitative research:
Speak to Sean Dromgoole
020 8400 6248
sean@someresearch.co.uk
Ad hoc quantitative research:
Speak to Ben Moxon
01483 510 310
ben.moxon@arkenford.co.uk