GameVision has lead motivational games research since its foundation in 2003. We have carried out countless studies for games companies to identify what people like about games and why they buy them.

Based on 15 years of data, tracking the top game brands GameVision has developed an innovative game mapping system. This enables existing and potential game brands to be accurately placed in the games market based on what gamer's enjoy about the game.

We have identified families of games that deliver the same enjoyment in play. For example; the Simple Puzzles cluster includes games like Fruit Ninja, Bejewelled, Tetris, Candy Crush and Pet Rescue. These games all deliver enjoyment through their simplicity of game play, and the skills and reflexes needed to play the games well.

The Game Mapping tool enables marketing teams to:

• Identify the place a new game will occupy in the market ahead of launch
• The game family it belongs to
• The profile of the audience that will want to play it
• The size of that likely audience
• The competitive environment it will face

Prior to a game launch the map can be built from expert opinion, game testers feedback or a combination of pre-existing titles.

Post launch we can use player gameplay feedback either via bespoke research or by using our My Brand service.